what is design : Bill Moggridge

This gives us a detailed view into the world of design including the process, the different components of design, the change of the way we design and possible design aspirations in the future which have the ability to educate the population and shape our future society.

Bill starts by showing that everything is designed from the buildings we live in, to the equipment we use to do daily tasks to our gardens, emphasizing the world around us is manmade and reflects our society.

Bill identifies one of designs key components; collaboration. Pointing out collaboration between design components eg  physical and digital design and human and subjective and technical and objective design sectors are vital in the creation of successful design.  These sectors  must play off each other to ensure the design that is being produced is both of a high aesthetical and functional value which will enhance our society.  For example graphic design would not be possible without the computer engineers who create the high tech computer programs and buildings which push the limits would not be structurally possible without construction engineers.

The importance of educating the younger generations on design is emphasized through the clip of the first lady. He emphasizes the value of good design and its ability to transform our world into a better place, through educating people (eg. the smart technological globe) or enhancing the ease of tasks (eg.  the no change banking system ). In contrast he recognises bad design and its ability to make our life complex and unbelievably frustrating.

The design process is shown and a particular focus is put on the importance of target market research which will ensure the designs we are creating are a reflection of the consumer’s desires. He shows that it is not important of the ordered of the design process (the process is flexible depending on the type of design being created), however it is vital that all components of this process are covered to ensure a successful design is created.  

Bill shows that the sky is really the limit when it comes to design. That technology is excelling at an extremely high rate allowing us to create things that were once impossible. These wide boundaries allow us to design systems and products to enhance our society eg the self proscription eye glasses.

It is also shown that Design is changing to a system and technological dominated creating process eg the no change banking system.  Also society is becoming increasingly conscious of our imprint on the world hence sustainable processes and material are being more and more used in the modern design process.