Monday, 14 May 2012
Sunday, 13 May 2012
Sunday, 22 April 2012
Video Blog Review C
The Light Bulb Conspiracy
Cosima Dannoritzer’s documentary ‘The light bulb conspiracy’
portrays how planned obsolescence began and its effect on modern society. It is
an educational documentary that should be watch by all so that we can make conscious
decisions and fight against planned obsolescence.
Planned obsolescence is the deliberate shortening of a
products life span to guarantee consumer demand. The growth of Modern society now
relies on the accelerating cycle of production, consumption and throwing away
which is the result of planned obsolescence.
Created by sir Humphrey Davy’s the light bulb was a symbol
of innovation however it was the first official victim of planned obsolescence
as a result of the Phebus Cartel set up in 1924. This set up deliberately limited
the life of the single light bulb to 1000 hours by preventing technological
development; this increased consumer demand and in turn company profits. The documentary
shows the pre-cartel light bulb in the Livermore Firehouse, California is still
functioning after a century.
When the US economy crashed and the depression was at its
peak in the late 20’s Bernard London put forth the radical idea of making
planned obsolescence a legal legislation, although this was ignored and never
put into practice. Planned obsolescence however flourished in the 1950s with
the birth of the consumer society; explained Brook Stevens; ‘planned obsolescence the desire to own
something a little newer, a little better, a little sooner than necessary...’
society was seduced by new designs and effective marketing techniques. Some
companies went against this new concept for example depont created the ideal
nylon stockings which had a increased life, however they were forced ‘back to
the drawing board’ to make fibres weaker when high profits were not being made.
In contrast at this time such countries as Germany did not follow this concept;
with their post war lack of resources they saw no use for the production of products
with shorter lives.
Planned obsolescence has a high impact on the environment
including; the continuous use of materials is having a great impact on our non renewable
resource supple, the increasing carbon output that results from continuous manufacturing
and the dumping of non biodegradable wastes.
The dumping of wastes has increasingly occurred in 3rd world countries
which is causing devastation to not only the natural environment but causing
disease epidemics.
Planned obsolescence is still well and alive in the modern
society for example printers are embedded with chips and cause failure and
apple ipods have a specific battery which has a shorter life. However people in
the past did not have the power to change the rapidly growing concept however
with the presence of advanced communication systems in modern society eg
internet it is easy for our society to cause change.
Sunday, 15 April 2012
Video Blog Reviews B
‘Giving packaging a new life’ and ‘How it’s made’ provide insight
into the manufacturing and recyclability of particular packaging techniques and
materials. It is import for people to
watch this clip as awareness is created through the in-depth detailing of
various processes which forces the viewer to make conscious decisions both when
designing and in day-to-day life in the future.
Glass
The natural resources of Celica sand, soda and limestone
produce glass. Glass is relatively easy to recycle hence is a relatively sustainable
material choice. About 2.7 million tonnes of glass waste are recycled each
year. However a key component to the
recycling of glass is the removal of fragments which can be blown out by an optoelectronic
devices. Although a sustainable choice, glass is increasingly being replaced by
plastics as plastic weighs less which reduced transportation cost and is not as
hazardous as glass when broken. Many worry that plastic is not as durable as
glass however mixed plastics are heavy duty and are being increasingly used in high
strength areas eg palettes, railway parts.
Plastics
½ million tonnes of plastic is recycled a year, this is 2/3
of the quantity produced. A crucial
aspect of recycling plastics is sorting; Optical sorting machines sort plastic
into the various types before they can be recycled. This mechanical process is accurate
and reliable enhancing the end quality of the recycled plastic being produced. PET used to produce drinking bottles is the most
popular type of plastic as it is the easiest to recycle. However only 10
percent of PET bottles can be recycled and this 10 percent is made up from the scraps
of processing the new material. This low percentage is due to the material cannot
be cleaned well enough to meet health regulations.
Aluminium
Aluminium uses 120thof the energy of other goods
and it can be recycled over and over again through melting- casted and being rolled
into sheets. Water based coatings must be applied to aluminium before it can be
created into food packaging like cans. This is to prevent contamination. Further
when recycling cans the aluminium must go through a six stage of cleaning. Aluminium
‘foil’ is a key material which makes up Tertra Pac which is an ideal packaging
technique for long shelf life products. This
packaging can be made from entirely recyclable materials, while the plastic and
aluminium can be recycled to produce cement. New infrared technology has
allowed separation of the cartoon relieving manual labour.
Monday, 26 March 2012
Sunday, 25 March 2012
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